The Ambassador
“As the ambassador, I’m selling Sweden. The responsible and honest alternative. And I’m willing to lie about anything to make them understand that.”
The Premise
The Swedish embassy in Mexico City. Sweden in miniature, dealing with everything from secret diplomatic rendezvous to assisting Swedish tourists in trouble.
It’s also the workplace of a driven but dysfunctional
staff under the leadership of ambassador
Rolf Westander. Together they’re
doing their best to promote a positive image
of Sweden, even if Rolf’s main interest is to
promote the image of himself as the important
person he believes he is.
When Sweden is one of the countries competing
for a major order from the Mexican
government regarding fighter jets, the embassy
becomes an important player in getting
the deal done. Something that would
not only mean job opportunities for Sweden,
for Rolf a success would mean he would be
one step closer to achieve his goal; being the Swedish ambassador in the world’s political capital - Washington D.C. Nothing must go wrong. Something that proves to be impossible when huge egos, personal conflicts and international politics collide.
The Ambassador In Short
Tone:
A modern workplace comedy with fast and clever dialogue and a lot of laughs. A show that dares to challenge the genre, making it unpredictable and innovative. Characters in a setting that feels real, but is yet a much funnier version of reality. This is Parks and Recreation with an international flair. It’s Veep with a passport.
USP:
The Ambassador takes place in an environment we haven’t seen before and is set in a world we know nothing of, even though we sense it’s both meaningful and glamorous. Still, it’s a workplace with regular people with regular flaws. People that sometimes make decisions based on their own personal needs. The difference in this case; those decisions might have a direct impact on Sweden’s international relations.
Target Audience:
We see our main audience being between 30 and 50. With all the different layers to the show, it will work well with those who just want a funny comedy in a workplace environment, but there’s also plenty of good stuff for those who consider themselves being in the loop of current affairs.
Visually:
This is a fast-paced show with people constantly on the move, but it still looks stylish. It’s the authority of House of Cards meeting the chaos of the American version of The Office.
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“As the ambassador, I’m selling Sweden.
The responsible and honest alternative. And I’m willing to lie about anything to
make them understand that.”
“As the ambassador, I’m selling Norway.
The responsible and honest alternative. And I’m willing to lie about anything to
make them understand that.”
“As the ambassador, I’m selling Denmark.
The responsible and honest alternative. And I’m willing to lie about anything to
make them understand that.”
The Premise
3 original TV-series, based on one script, but modified to function with each country’s differences and sense of humor.
Synopsis:
The Swedish/Norwegian/Danish embassy in Mexico City. A miniature version of each country, dealing with everything from secret diplomatic rendezvous to assisting tourists in trouble.
It’s also the workplace of a very driven, yet egocentric staff under the leadership of the ambassador. Together they’re doing their best to promote a positive image of their country, even if the ambassador´s main interest is to promote the image of himself/herself as the important person he/she believes he/she is.
When Sweden/Norway/Danmark is one of the countries competing for a major military contract from the Mexican government, the embassy becomes an important player in getting the deal done. Something that would not only mean job opportunities for their country; for the ambassador, a success would mean he/she would be one step closer to achieve his/her goal; to be the ambassador in the world’s political capital – Washington D.C. Nothing must go wrong. Something that proves to be impossible when huge egos, personal conflicts and international politics collide.
Tone
A modern workplace comedy with fast and clever dialogue and a lot of laughs. A show that dares to challenge the genre, making it unpredictable and innovative. Characters in a setting that feels real but is yet a much funnier version of reality. This is The Office with an international flair. It’s Veep with a passport.
USP
The Ambassador takes place in an environment not portrayed before. It’s a world we hardly know anything about, even though we sense it’s both meaningful and glamorous.
Still, it’s a workplace with regular people with regular flaws. People that sometimes make decisions based on their own personal needs. The difference in this case; those decisions might have a direct impact on the country’s international relations.
Target Audience
We see our main audience being between 30 and 50. With all the different layers to the show, it will work well with those who just want a funny comedy in a workplace environment, but there’s also plenty of good stuff for those who consider themselves being in the loop of current affairs.
Visually
This is a fast-paced show with people constantly on the move, but it still looks stylish. It’s the authority of House of Cards meeting the chaos of Parks and Recreation.
Ambassador Thomas
Mikael Tornving
Andreas
Fredrik Hallgren
Isabelle
Anna Gunnarson
Axel
Emil Almén
Jeanette
Elisabeth Wernesjö
Ronja
Happy Jankell
Birgitta
Maria Selbing
Andreas
Bartek Kaminski
Isabelle
Kamilla Grønli Hartvig
Axel
Mats Eldøen
Jeanette
Hermann Sabado
Ronja
Sarah Francesca Brænne
Birgitta
Hilde Olaussen
Ambassador Trude
Ingjerd Egeberg
Ambassador Tina
Lisbeth Wulff
Andreas
Casper Crump
Ida
Özlem Saglanmak
Axel
Thue Ersted Rasmussen
Jeanette
Simone Lykke
Ronja
Sarah Francesca Brænne
Birgitta
Benedikte Hansen
B.Academy® is an international production company focusing on creating, producing and delivering high quality, original scripted entertainment. Across the world. On all platforms. We are part of the Nice entertainment group.
Contact
Alexandra Aldred
Head of Content Sales
Alexandra.Aldred@nentgroup.com
+44 (0) 7585 442 754
Peter Torkelsson
Senior Acquisitions and Distribution Manager
Peter.Torkelsson@nentgroup.com
+46 (0) 736 99 16 31
